National Pen is seeking an experienced SEO Analyst to join our Digital Marketing team in Dundalk. The SEO Analyst will be primarily responsible for helping to maintain and increase the organic search presence of National Pens European JL1websites following the industrys current best practices. The candidate should have experience with executing strategies and tactics for on-page optimization/content, backlinking, and technical SEO.

Roles and Responsibilities:

• On-Page SEO/Content
• Conduct keyword research to target the best opportunities to optimize National Pens offerings; work with Content Team to develop targeted content for specific keyword groups
• Support optimization strategy for product listing (category) pages, product description pages and campaign pages
• Write compelling, optimized Page Titles and Meta Descriptions to increase organic click-throughs
• Identify new opportunities based on trends and analytics data.
• Analyze competitor sites to identify additional content gaps and opportunities
• Backlinking
• Conduct competitor backlink analysis to identify strategies and opportunities.
• Assist with content marketing efforts, such as guest posts, blogging, outreach, infographics, product reviews, etc
• Monitor and analyze current backlinks for National Pen websites and check for spammy links, new/lost backlinks, and anchor text distribution
• Technical SEO
• Analyze crawl reports for errors; 404, incorrect redirection, rel=canonical tags, 500 errors, etc
• Monitor and update XML sitemaps and to ensure indexation of key pages
• Reporting and Analysis
• Track and monitor SEO KPIs regarding traffic, keywords, and site activity.
• Ability to create reports/presentations that can be understood by non-SEO employees.

Requirements:

• Minimum 2 years working in Search Engine Optimization
• Experience with SEO specific tools, such as JL2SEMRush, Moz, Ahrefs, Spyfu, BrightEdge, Conductor, Screaming Frog
• Experience using Search Engine tools: Google Search Console, Bing Webmaster Tools
• Experience with analytics and reporting tools such as: Google Analytics, Google DataStudio, Adobe Site Catalyst, etc
• Strong understanding of Google Search Algorithm and key weighted factors.
• Strong Analytical skills with ability to learn and execute tasks quickly.
• Proficiency in content optimization
• Experience with structured data a plus
• Familiarity with hreflang tags and international SEO a plus
• EU language skills a plus (French, German, Italian, Dutch)JL3